[PhD student talk] Joint Optimization of Bid and Budget Allocation in Sponsored Search

[ November 7, 2012; 4:00 pm to 5:00 pm. ] Wed. 7 Nov – 16:00 – Room 6.12a, Malet Place Engineering Building Speaker: Weinan Zhang Title: Joint Optimization of Bid and Budget Allocation in Sponsored Search Abstract: This paper is concerned with the joint allocation of bid price and campaign budget in sponsored search. In this application, an advertiser can create a number of campaigns and set a budget for [...]

[PhD student talk] (working paper)Keyword Subscription in Sponsored Search

[ October 10, 2012; 2:00 pm to 3:00 pm. ] 14:00 – 15:00, Wed, 10 Oct 2012, MPEB Room 6.12a, Speaker: Bowei Chen Title: Keyword Subscription in Sponsored Search (working paper) Abstract: The online keyword bidding creates a spot market of buying and selling the keyword-based advertising slots (shortly ad slots) in sponsored search and significantly influences the web-based businesses. The uncertain and volatile bidding prices make the ad campaign difficult for advertisers; [...]