[Invited talk] To be or not be engaged: What is the question (to ask)?

There will be an invited talk in the Web Science and Big Data Analytics seminar series in Rm 6.12, Malet place engineering building, UCL at 1pm 29th Nov 2013 Please find the abstract and bio of the speaker below. To be or not be engaged: What is the question (to ask)? Mounia Lalmas Yahoo Labs London http://labtomarket.wordpress.com In the online world, user engagement refers to the [...]

[Tutorial] CIKM 2013: Real-time Bidding: A New Frontier of Computational Advertising Research

Online advertising is now one of the fastest advancing areas in IT industry. In display and mobile advertising, the most significant development in recent years is the growth of Real-Time Bidding (RTB), which allows selling and buying online display advertising in real-time one ad impression at a time. Since then, RTB has fundamentally changed the [...]